Our Brand

Nena Gold was created by entrepreneur Sydney Rounds, a veteran in the fashion and retail industry. She took her passion for style and long-time experience building other luxury brands to build one all her own with Nena Gold Jewelry.
Our founder, a native to Philadelphia, has lived all over the East Coast, from Philly to Miami and New York, living and working in places that have inspired her personal style and have been translated into our collections. She believes luxury style should be worn everyday as a representation of you- jewelry that is layered and collected over time creates your unique signature and expresses who you are.

“I’ve always loved how jewelry can transform a look- even jeans and a white tee can be elevated and made to feel luxurious. The way you stack your rings or layer your necklaces is unique to you, and that’s what makes jewelry so special.”

-Sydney Rounds, Founder



Sydney's philosophy as a small business owner is that everyday luxury should be accessible to all, and stands by offering approachable and fair pricing for all Nena Gold pieces.

"Markups in the jewelry industry can be outrageous and we strive to create pieces that can be offered at affordable prices. We keep our team and operation small so we can continue to create an environment online where all customers are welcome and able to access beautiful pieces of jewelry."
As a woman-owned brand, the NG team strives to find ways to empower other women through our partnerships with vendors, organizations, and creators. Interested in a partnership or collaboration? Contact us below or email  partners@shopnenagold.com.